The LampPost Realty® Difference
1. What sets LampPost Realty® apart?
The answer is “Buyers Win! Sellers Win! Agents Win!®” We have developed a unique category of real estate brokerage. One that is fair to all involved in real estate sales. Our slogan, “Buyers Win! Sellers Win! Agents Win!®” is a simple, but tremendously effective statement of the LampPost sales method. It’s the foundation of LampPost Realty®’s success. In the LampPost business model, everyone truly wins.
2. How does LampPost’s “Buyers Win! Sellers Win! Agents Win!®” method stack up against the competition?
The competition is divided into two general segments – 1) traditional firms that have high overhead, don’t discount commissions, don’t pay buyer rebates and only pay their agents 50% commission splits, and 2) limited service "nickle and dime" deep discounters that offer a menu of services and only provide what the client is willing to pay for. LampPost Realty® is THE alternative to “old and staid” and “discount cheap.” Our method is a win-win for all involved. The best in technology and service, cash back for buyers, discounts for sellers, very competitive commission splits for agents and attractive licensing opportunities set LampPost Realty® apart from the competition and favorably position us for the future.
Benefits to Buyers
1. What is a Buyer Rebate?
LampPost Realty® earns a commission for representing a buyer and/or a seller in a real estate transaction. We rebate a portion of our commission back to the buyer at closing.
2. Is the Buyer Rebate allowed in my state?
Paying a Buyer Rebate is allowed in 80% of the states. Only 10 states (Alabama, Alaska, Iowa, Kansas, Louisiana, Mississippi, Missouri, Oklahoma, Oregon and Tennessee) do not currently have provisions permitting Buyer Rebates, but we expect that to change.
3. How is a Buyer Rebate paid?
Most often, a Buyer Rebate is paid as a credit at closing against allowable closing costs. While most states also allow a Buyer Rebate to be paid as cash back at the time of closing, most lenders have policies that prohibit cash back at closing and instead allow a credit at closing. Buyers are encouraged to check with their lender before making a loan application.
4. If the Buyer is getting a Buyer Rebate at closing, how is LampPost Realty® able to deliver top notch service and not “discounted service”?
- We use state-of-the-art technology that makes it easy for buyers to search for properties they desire.
- We seek out the best people (employees, agents and licensees).
- We offer an attractive, customer friendly product (the LampPost Buyer Rebate) that captures the attention of serious buyers.
- We are efficient with our time and the time of our buyer clients because our program attracts qualified and serious buyers. The time we save allows us to pay the Buyer Rebate while also giving every client the utmost in service, expertise and attention to detail.
Benefits to Sellers
1. Why should I choose LampPost Realty® over either the traditional firms or the limited service “nickle and dime” deep discounters?
- LampPost Realty® vs. traditional service firms:
The answer is clear. With LampPost Realty®, the Seller pays less in commissions than what other full service firms typically charge for listing. Yet, you will receive exceptional service, representation and results. We are a full service firm and provide all the valuable services a client expects and deserves to receive when selling their property; the Seller pays less for the best.
- LampPost Realty® vs. limited service “nickle and dime” deep discounters:
Deep discounters charge a very low commission (often a flat fee to put your home in the MLS with no other services included) and often claim they are providing all you really need to sell your property. However, it pays for the Seller to ask a lot of questions and do their research. We believe these deep discounters are representative of “you get what you pay for”. By pricing too low, they are forced to offer limited services (often nothing more than putting your property in the MLS), limited technology, limited expertise, and consequently, limited results are achieved.
2. What commission rate do you charge to sell my property?
That depends on the local market and the type of property you are selling. We guarantee that the commission we charge will be less than traditional firms charge and will be unmatched in terms of price/value.
3. How does the Buyer Rebate benefit me, the Seller?
LampPost Realty® pays a Buyer Rebate to any buyer we work with who purchases your property, and the Buyer Rebate comes out of our commission. Your property stands out to prospective buyers who are delighted that there is an opportunity to reduce their costs while buying the property they desire at market price. As a seller, you not only receive the benefit of a reduced commission by employing LampPost Realty®, you also gain a competitive advantage by offering the Buyer Rebate. This one-two punch is an exceptional value and another unique way LampPost Realty® sets itself apart from the competition.
Benefits to Agents and Licensees
1. If Everybody wins, how does the LampPost Realty® Agent win?
We’ve taken the real estate pie and split it up in a different and favorable way to all. As an Agent of LampPost Realty®, your commissions will be comparable to what you would receive with a traditional firm AND you can provide your clients with Buyer Rebates and Seller Discounts funded by the firm. By offering Buyer Rebates and Seller Discounts, LampPost Realty® Agents have a competitive advantage over Agents with other firms. Our Agents truly have something different and better to provide their clients while still receiving attractive market based compensation. LampPost retains less of the gross commission than traditional firms, allowing us to stand by our slogan “Buyers Win! Sellers Win! Agents Win!®”.
2. How about Agents with other firms?
LampPost Realty® pays co-brokering fees that are market based and we strive to make your co-brokering experience with us exceptional.
3. As a LampPost Realty® Licensee, how do I benefit?
You gain access to our federally registered trademarks, our powerful branding and our leading edge technology, while running your business as you see fit. Unlike franchise companies, LampPost Realty® doesn't tell you how to run your business and we don't receive any royalties or advertising coop fees from you. You pay us a licensing fee and you are free to run your business as you desire and keep the fruits of your labor.
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